Top 5 Beauty Retail Apps on iOS in Russia: Q3 2025 Performance

The third quarter of 2025 saw varied performance among the top beauty retail apps on iOS in Russia. According to data from Sensor Tower, these applications experienced distinct trends in downloads and active users.

Gold Apple: beauty store maintained a strong presence with weekly downloads fluctuating between 34K and 49K. Notably, the week of September 29 saw a peak of approximately 48.9K downloads. The app also reported significant weekly active users, ranging from 1.6M to over 2.1M, indicating consistent engagement.

The ЛЭТУАЛЬ: косметика, парфюмерия app displayed stable download numbers, with a slight increase towards the end of the quarter, reaching 32.8K in the final week. Active users also showed a resilient pattern, peaking at around 827K by the end of September.

РИВ ГОШ: интернет магазин exhibited a gradual increase in downloads, beginning at 10.4K and reaching nearly 18K by the quarter's close. Active users mirrored this trend, ending the quarter at approximately 195K.

For Подружка: магазин косметики, downloads varied from 8.3K to a high of 12.6K in early September. Active user numbers were also strong, peaking at 183K.

Lastly, ILE DE BEAUTE Beauty & Fashion had a more modest performance, with download numbers mostly between 2K and 5K. Active users showed a slight decline over the quarter, ending at around 24K.

These insights demonstrate the dynamic nature of the beauty retail app market in Russia. For more detailed data and further analysis, visit Sensor Tower.